American Bank
Brand Story Video | Financial Services
American Bank wanted to close the gap between their SBA loan clients and full banking relationships by showing small business owners the depth of services available to them through a trusted community bank. This brand story features CEO Andrew and real customer voices to humanize the brand and make a clear case for why local businesses should bank local.
American Bank now has a brand story that positions them as the community bank with modern functionality, giving their team a tool to convert SBA loan clients into full banking relationships and communicate services like cash management, remote deposit, and ACH payroll in a format that actually lands.