Acquisition Video: How Bascom Hunter Unified 5 Companies With One Video Strategy

When a company grows through acquisition, the business gets bigger fast. New teams, new locations, new capabilities. But the brand often lags behind.

Employees at the acquired companies don't yet feel like they're part of something. Clients aren't sure who they're working with anymore. And leadership has a story to tell but no clear way to tell it.

That's exactly the situation Bascom Hunter found itself in.

Who Is Bascom Hunter?

Bascom Hunter is an aerospace and defense company based in Baton Rouge, Louisiana. They design advanced power, control, and electronic systems for some of the most demanding environments on earth — aircraft, military vehicles, ships, and spacecraft.

Since 2019, they've acquired five companies. Each one added new talent and new capabilities. But with that growth came a real challenge: how do you help everyone understand who Bascom Hunter is, what they stand for, and where they're going?

The answer was video.

The Problem With Growing Through Acquisition

Acquisitions are exciting for leadership. But for the people on the ground, they can feel uncertain.

Employees at an acquired company often wonder: Will our culture change? Do these new owners understand what we do? Where does my team fit in the bigger picture?

And externally, clients and partners are asking similar questions. Who is this company now? Are they still the right partner for us?

A press release doesn't answer those questions. A PDF doesn't either. But a well-produced video can.

What We Produced for Bascom Hunter

We produced two types of videos for Bascom Hunter:

A brand vision video. This video explains who Bascom Hunter is as a company today, what they believe, and where they are headed. It's the kind of video that gives employees, clients, and partners a clear picture of the company's identity and direction.

A series of acquisition videos. One video for each of the five companies Bascom Hunter has acquired since 2019. Each video tells the story of that acquisition: who they are, what they bring to Bascom Hunter, and how they fit into the larger mission.

Together, these videos do something powerful. They take a complex growth story and make it easy to understand.

Why This Kind of Video Works

When you grow through acquisition, you need people to believe in the company you're building. That includes your own employees.

Video works here for a few reasons.

First, it puts real people on screen. When employees at an acquired company see their own colleagues in a video talking about the work they do and why it matters, it builds connection. It says: you belong here.

Second, it gives leadership a way to communicate vision at scale. A CEO can't personally sit down with every employee across five acquired companies. But a well-produced brand vision video can reach all of them with the same clear message.

Third, it works externally too. Clients and partners watching a brand vision video get a clear sense of who Bascom Hunter is and why the growth strategy makes sense. It builds confidence.

The Production: 12 Interviews, 2 Days, Multiple Locations

Projects like this require serious preparation.

For the Bascom Hunter shoot, we needed to capture 12 interviews across multiple locations along with b-roll footage that showed the company's people, facilities, and work. And we had two days to do it.

Before the shoot, we did an on-site visit. We walked the locations, identified the best spots for interviews, planned the lighting setup for each room, and mapped out a shot-by-shot schedule for both days. That prep work is what makes a shoot like this possible.

On shoot days, every hour was accounted for. We knew exactly where we needed to be, what we needed to capture, and how much time we had at each location. That kind of preparation keeps the production moving and keeps the client's team from spending their whole week on a video shoot.

The result was a complete set of footage that gave our editor everything needed to build out both the brand vision video and the five acquisition videos.

Who Should Consider This Type of Video?

If your company has gone through an acquisition in the last few years, or if you are planning one, this type of video is worth thinking about early.

It's not just for large defense contractors. Any company that has merged with or acquired another business faces the same communication challenge. New people need to understand the culture. Existing clients need to feel confident. Leadership needs a way to tell the story clearly and consistently.

Video does all of that in a format that people will actually watch.

Based in Louisiana, Built for Complex Projects

We work with industrial, manufacturing, aerospace, and B2B companies across Louisiana and the Gulf Coast. We understand complex businesses, technical environments, and the kind of storytelling that speaks to professional audiences.

If your company is growing and you need video that clearly tells your story, we'd love to talk.