How Industrial Companies Can Use Brand Story Videos to Build Trust — Featuring Swagelok Louisiana
How Industrial Companies Can Use Brand Story Videos to Build Trust — Featuring Swagelok Louisiana
In industries like manufacturing, energy, and engineering, trust is everything. You can have the best equipment and the most capable team, but if people don’t understand who you are and what you stand for, you’re just another vendor.
That’s where brand story videos come in. They help technical companies move beyond product specs and show the values, people, and expertise that make them different.
Recently, our team at Tommy Bennett Video partnered with Swagelok Louisiana to produce a brand story video that does exactly that — showing how they’ve evolved from a component supplier into a true solutions partner for industrial clients across Louisiana.
Why Brand Story Videos Work for Industrial Brands
Most industrial companies rely on reputation, relationships, and word-of-mouth. But those stories rarely make it online.
A well-crafted brand story video changes that by:
Turning complex work into a clear, engaging story
Giving potential customers a reason to trust you before the first call
Showing your team’s expertise and authenticity on camera
Swagelok Louisiana’s video hits all three.
Bringing Expertise to Life
We spent the day filming in their training center, fabrication shop, and field engineering areas to show the depth of their capabilities.
Instead of focusing on product specs, the video highlights how Swagelok Louisiana helps customers solve real-world challenges — from field engineering and fabrication to hands-on safety training.
President Jimmy Uhl captured it perfectly:
“Our vision to be your fluid system expert is possible because of our knowledgeable associates, people who work alongside your team to help maximize performance.”
That kind of statement means more when it’s paired with real footage of those people in action.
Turning Complex Work Into Clear Messaging
Technical companies often struggle to show their value without overwhelming people with details.
Brand story videos solve that by translating the technical into the relatable.
For example, Swagelok’s team doesn’t just talk about fittings or valves. They show how their engineering and sampling services help facilities stay compliant, reduce downtime, and keep employees safe.
Those are outcomes anyone can understand — and they resonate with both engineers and decision-makers.
What Makes a Great Brand Story Video
If you’re in the industrial or construction space, here are a few lessons from this project:
Lead with people, not products. Let your team explain the “why.”
Show your process. Visuals of real work build credibility instantly.
Make it specific. Focus on the problems you solve, not every service you offer.
End with purpose. Every great brand story connects back to a bigger mission.
Swagelok Louisiana’s story works because it does all of that — it shows expertise, builds trust, and aligns perfectly with their brand’s long-term mission.
Final Thoughts
A brand story video is not about selling. It’s about showing the heart of what you do and the people who make it possible.
If your company wants to elevate how you present your work — especially in technical or industrial fields — now is the time to invest in storytelling that builds real trust.
