The 10 Best Questions to Ask Before Creating a Brand Story Video (and Why They Matter)

Corporate video production in Louisiana — helping brands tell authentic stories that connect and convert.

📅 October 2025 Update – Part of our ongoing Brand Story series.

At Tommy Bennett Video, every great film starts long before the camera rolls.
A brand story video isn’t about fancy cameras or cinematic lighting — it’s about understanding why your brand exists, who it serves, and how it makes a difference.

I’ve learned that the best stories don’t come from scripts — they come from conversations.
Before we ever set up lights or hit record, we sit down with our clients and ask questions that dig deeper than marketing buzzwords. Because when you ask better questions, you uncover better stories.

Here are the 10 questions we ask every client before creating their brand story video — and why each one matters.

1️⃣ What problem does your customer face that you help solve?

Every strong story starts with conflict.
Your audience needs a reason to care, and that reason usually begins with a problem they recognize.

Sometimes, during interviews, clients will pause — almost surprised — and say, “No one’s ever asked us that before.”That’s when I know we’ve struck story gold.

Maybe the problem is confusion, frustration, or lack of trust. Identifying that core issue gives your video direction — it tells viewers, “this is for you.”

2️⃣ What happens if your customer doesn’t solve that problem?

This adds urgency and stakes to your story.
If there’s no consequence, there’s no motivation.

Whether it’s lost time, wasted money, or missed opportunities, showing what’s at risk makes the payoff more meaningful.
When we shot the Liberty Self Storage brand story, their team realized that what was at stake wasn’t space — it was peace of mind. That insight changed everything.

3️⃣ Why do you care about solving this problem?

This one’s my favorite. It reveals purpose.
Your “why” is what separates a good video from a great one.

When we asked Liberty this, their owner leaned back and said, “Because people trust us with the things that matter most in their lives.”
That one line became the heartbeat of their entire film.

People connect to people, not companies — and your “why” makes your brand feel human.

4️⃣ What specific solution do you provide — and how does it make life better?

This is the turning point of your story.
It’s where you show transformation — how your product, service, or team changes your customer’s reality.

We often film this part by showing real people in real moments — not just talking about the solution, but living it.
Be clear, but don’t oversell. Focus on how life looks after working with you. That’s what audiences remember.

5️⃣ What values guide how you do business?

Your values create emotional connection.
Are you all about innovation, community, or reliability? These themes shape your tone, visuals, and messaging.

When your story reflects your values, your brand feels consistent, trustworthy, and grounded.
It’s not just what you say — it’s what you show through every frame.

6️⃣ What proof or results can you share to show your impact?

Stories inspire, but proof converts.
Testimonials, data, or real examples make your claims credible and tangible.

Sometimes it’s as simple as a satisfied client speaking from the heart — or a quick shot of your team in action.
Those real moments are far more powerful than polished soundbites.

7️⃣ Who is your ideal client or customer?

Clarity here is crucial.
If you try to speak to everyone, you end up connecting with no one.

During discovery calls, I like to ask clients to describe their favorite customer — not the biggest one, but the one that gets them.
That mental image helps shape the entire tone of the video.

8️⃣ What emotions do you want your audience to feel after watching?

Your answer here drives everything — from color palette and music to pacing and editing style.

Do you want them to feel inspired, relieved, or empowered?
We once re-edited a sequence just to shift the tone from “informative” to “uplifting,” and the difference in audience response was massive.

Define the emotion first, and the creative direction follows naturally.

9️⃣ What makes your team or process unique?

Every brand has competitors.
But this question surfaces the details that make you different — the way you treat clients, your process, your philosophy.

It’s the subtle things: how you answer the phone, how you follow up, how you solve problems when no one’s watching.
That’s the heart of your story — the part that can’t be duplicated.

🔟 What’s the next step you want viewers to take after watching?

Every story should inspire action.
That might mean booking a consultation, requesting a quote, or simply following your brand online.

We always say — a great brand story video doesn’t end when the credits roll. It ends when someone says, “I need to work with them.”

So, be clear about the next step. Inspiration is great — but direction is what drives ROI.

Example in Action: Liberty Self Storage

When we filmed Liberty Self Storage’s brand story, these questions guided every decision — from how we conducted interviews to how we framed each shot.

We shot one of the main interviews on a quiet Louisiana morning. Midway through, a customer stopped by just to thank the manager — completely unscripted. That moment said more about their brand than any line we could’ve written.

Their story wasn’t really about storage space. It was about trust, safety, and peace of mind.
That’s the power of asking the right questions.

Ready to Uncover Your Brand Story?

If you’re ready to move beyond surface-level marketing and tell a story that actually builds connection and ROI —
let’s talk.

🎯 Book a free discovery call below and we’ll walk through these 10 questions together to uncover your brand’s story and turn it into a powerful video that gets results